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The configuration you've chosen is currently available, but only without the pre-fitted rear rack. If you want to know when it's back in stock with the rack, sign up below.

The configuration you've chosen is currently only available with a pre-fitted rear rack. If you want to know when it's back in stock without the rack, sign up below.

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Sale

The Cowboy Sale is now on. Buy now and save up to £500 off the world's most connected e-bike:

Terms apply
Quad Lock universal adapter

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 HOTO Electric Tire Inflator

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 SKS Rennkompressor Pump

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 Hamax Caress Child Seat

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Tone check

Frame color shown may vary depending on screen resolution and lighting

Cowboy Care

To ensure we can service your bike with Cowboy Care, please select the city you live in.

Only available pre-fitted

This bike already comes pre-fitted with a special mudguard, so these accessories are already in place.
Get on the road sooner Pick a configuration with faster delivery

  • Cruiser £2,927

    • Performance upgrade
    • Sand custom colour
    • Pre-fitted rear rack

    Delivered in 3 days

  • Cruiser ST £2,858

    • Performance upgrade
    • Sand custom colour

    Delivered in 3 days

  • Classic £2,727

    • Performance upgrade
    • Sand custom colour
    • Pre-fitted rear rack

    Delivered in 3 days

Power and connectivity Included

  • IntuitivePower

    At the core of every bike is the original ride feeling technology to intuitively match your pedaling force for the power you need

  • Google Maps Navigation

    With in-app mapping and bike-friendly directions, choose the fastest route or find the way there with fewer turns or less traffic

  • Road Companion

    Your daily companion is on the lookout for what's ahead, like the weather, your state of charge, or an extra dose of wisdom along the way

  • Ride Dashboard

    Manage the connected features of your bike directly from the integrated cockpit for a seamless and intuitive riding experience

  • Ride Stats

    Track your ride activity including distance, speed and the route you took, while you look to achieve new riding streaks and milestones

  • Find My Bike

    See where your bike is locked securely nearby or trace its every move with GPS tracking and precise location guidance

  • Groups and Leaderboards

    Join rider groups that share your interest or locale and compete with new rivals as you go the distance on leaderboards

  • Over-the-air updates

    Your Cowboy bike will always be up-to-date with the latest features and advancements for a future-proof riding experience.

  • Service and support

    Access service for your bike, find helpful tips from the community and get remote diagnostics from our technical support specialists
Connect What's included £179 Free
Add to cart

Enhanced connectivity

Experience the cutting-edge technology of the ultimate connected e-bike

In addition to included core connectivity, experience the cutting-edge technology of the ultimate connected e-bike

  • Core connectivity

    Connectivity is built into the bike to unlock automatically and navigate with you, with easy access to ride essentials and stats

  • In-Ride Games New

    Take your rides to the next level with our interactive games that get trickier the more you progress through the levels.

  • Theft Alerts New

    If someone attempts to snatch your bike, we'll notify you right away and let you know its location in real time.

  • Share My Ride

    Your friends and loved ones can follow your ride in realtime and you'll see their reactions along the way until you arrive

  • Crash Detection

    The bike detects if you're ever in an accident to automatically alert your emergency contacts and share your live position

  • Predictive Alerts

    Ride well informed with battery charge reminders and live air quality updates, and when you might want to share your ride with a friend

  • Safety Alerts

    When a crash hotspot or dangerous crossroad is detected, you'll be alerted to ride through with caution

  • Health and fitness

    Automatically sync your rides with Apple Health and Strava integration and complement your ride with the Apple Watch and Wear OS apps

  • Ride Analysis

    Deeper analysis after each ride informs you of details like calories burned, human-motor power output and battery consumption

Learn more
Cross power and connectivity Performance What's included £259 Free
Add to cart

Enhanced power

Get the latest in connected design and technology for an e-bike experience at the highest performance level

  • AdaptivePower 2.0

    The latest ride technology built into an electric motor that adapts to any change in condition or terrain for extra power when you need it

  • Cockpit with Wireless Phone Charging

    With your phone securely docked in the cockpit, it charges wirelessly for an effortless ride start to finish

  • Fast battery charger

    Our new and improved battery offers increased capacity and durability. It also comes with a fast charger

    Recharge your battery in only 2hrs 40mins - almost an hour quicker than our regular one - to get back on your bike in a flash

  • LED Battery Indicators

    Know your battery level with a glance at the cockpit. Visible before you dock, with your exact charge percentage in your ride dashboard
Theft Insurance £149 / year

Ride worry-free with theft insurance for your bike. Access Theft Alerts with a convenient plan to insure your ride.

  • Theft Alerts

    Be alerted if someone attempts to snatch your bike with real-time tracking notifications in the app.

  • Full bike value

    Maintain the value of your bike as what you paid for it. There's no depreciation during the first 3 years and no excess in the plan*

  • Emergency expense

    In case of theft or vandalism, we'll reimburse you up to £200 for any expense incurred to get you and your bike back home.

See full overview

Cowboy Care £240 / year

Keep your bike in perfect shape and riding smooth with Cowboy Care — maintenance at your door with our Cowboy-trained technicians.

  • On-demand servicing

    An expert technician comes to your address of choice for maintenance or a fix. Just book an appointment in the app, any time or place.

  • Unlimited bookings

    There's no limit to the number of appointments you can book.

  • Spare parts included

    Any replacement part required to maintain your bike is included.

  • Flat tires covered

    We take care of any puncture, replacing the inner tube or the tire depending on the damage.

What's included

Sign up, then whenever your bike requires servicing or a tune up, we'll be there. Almost everything you'll need is included.

Bike maintenance
  • Frame cleaning
  • Belt cleaning
  • Brake & disc pad cleaning
  • Belt tightening
  • Bolts and screws tightening
  • Tire pressure check
  • Full bike check-up
Parts replacement
  • Brake pads replacement
  • Tire replacement
  • Inner tube replacement
More benefits
  • Unlimited on-demand bookings
  • Servicing at your address of choice
  • Cost of spare parts included
  • Free duplicate battery key in case of loss
  • Travel cost covered for repairs

See full overview

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