Meet the Classic and you've found one agile ride with an incredibly swift side. Gain serious power on an electric bike that's built around you.
Feel the power of the connected electric bike as it fits into how you live and adapts to how you want to ride. It's a new form of performance on the street.
Get a good grip and a sporty look with the streamlined handlebars that rise to meet the cockpit. Dock your phone to charge it wirelessly and stay seamlessly connected
Stay in the flow with a bike that thinks for itself. The motor adapts instantly to give you extra power when you encounter an incline, headwind or added weight.
Charge up anytime, anywhere with a battery that removes easily from the frame. The app will keep you informed of your current range and when it's about time to recharge.
With an integrated cockpit and streamlined handlebars, the Classic gives you a sporty riding position on a sleek step-over frame. Mount up and lean in to move straight through.
A Cowboy bike is designed to be beautiful inside and out. Every detail integrates seamlessly into the frame, crafted to the highest standard.
With every detail considered, it's built to hold up to the elements on the long road.
Engineering excellence gives Cowboy cred with our riders and design critics.
Puncture-resistant tires fit with mudguards for when rain is right around the corner
Hydraulic disc brakes with Cowboy spur details on the lever stop you in your tracks
Headlight and rear light aligned to the frame let you see and be seen
Selle Royal seat equipped to be sleek and durable atop the adjustable seat post
Puncture-resistant tires fit with mudguards for when rain is right around the corner
Hydraulic disc brakes with Cowboy spur details on the lever stop you in your tracks
A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.
Everything you need to know about the ultimate connected e-bike.
Super. Natural.
With AdaptivePower technology, you've got a bike that thinks for itself. When you encounter any resistance along the way, it adapts instantly to give you extra power and a seamless riding experience.
The updated AdaptivePower 2.0 dramatically improves the contextual awareness built into the motor to sense any change in condition or terrain with more precision than ever before.
You've seen how AdaptivePower works, now feel how it rides. Give it a spin for free. Any time, any day and we'll come to you.
Test rides are available in your selected area. Whether it's store-based or a mobile test ride from your front door, make your selection to move onto the next step.
Sorry we don't offer test rides there yet, but you can meet us at one of our locations.
Sorry, we don't offer test rides there just yet. Drop us your contact details and we'll be sure to let you know when we arrive in your area.
Your bike switches on and off automatically and your phone charges wirelessly in the cockpit for an effortless ride from start to finish.
With a constant ally tuned into the road, it will keep you moving and well informed.
Go anywhere, and we'll guide to your favorite spots with an eye toward the clearest route.
Move your feet and your mind and we'll show you what you've gained with each ride.
Unlock the true potential of your ride with Connect. Compete with fellow riders with In-Ride Games, celebrate your progress with Milestones and rest easy with GPS tracking and Theft Alerts.
See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitive streak.
Collect badges for your milestones, and show them off with pride.
Find power in numbers. Join the ride with others who share your interest or locale.
Your unique cycling qualities show you and the community how you like to ride.
Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind at ease.
Check to see your bike locked securely nearby or trace its every move with GPS tracking.
The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.
Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.
Explore ServicesNot sure which bike is right for you? Take our short quiz to find out more or use the handy comparison chart below.
Take the quiz|
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| Classic | Cross | Cross ST | Cruiser | Cruiser ST | |
| Active, responsive ride position | Suspension comfort and greater range | Open frame, suspension and greater range | Relaxed, upright ride position | Open frame and relaxed ride position | |
| Riding Position | Active | Relaxed | Relaxed | Relaxed | Relaxed |
| Rider Height | Optimized for riders between 170-195 cm tall | Optimized for riders between 165-195 cm tall | Optimized for riders between 155-195 cm tall | Optimized for riders between 170-195 cm tall | Optimized for riders between 165-190 cm tall |
| Removable Battery | 40-90 km range | 60-120km range | 60-120km range | 40-90 km range | 40-90 km range |
| Full Bike Weight | 19.0 kg | 27.9 kg | 26.5 kg | 19.4 kg | 19.3 kg |
| Handlebar Type | Straight | Curved | Curved | Curved | Curved |
| Handlebar Width | 54 cm | 57 cm | 57 cm | 62 cm | 57 cm |
| Saddle Type | Sport | Comfort | Comfort | Comfort | Comfort |
| Pedalling Cadence | Gear ratio 2.86 (60/21) | Gear ratio 2.86 (60/21) | Gear ratio 2.86 (60/21) | Gear ratio 3.00 (60/20) | Gear ratio 2.71 (57/21) |
| Assist Speed | up to 25km/h | up to 25km/h | up to 25km/h | up to 25km/h | up to 25km/h |
| Explore | Explore | Explore | Explore |
| Frame | Aluminium 6061 |
| Fork | Aluminium 6061 |
| Brakes | Tektro Brake System |
| Brake pads | Shimano B05S |
| Motor | Custom designed 45 Nm / 250 W motor, integrated in the rear wheel |
| Assist speed | up to 25km/h |
| Connectivity | Bluetooth Low Energy |
| Battery | 2.4 kg weight, Removable lithium-ion battery |
| Charger | Custom design 36V. 3hrs 52mins charging time. |
| Mobile app | iOS and Android. Secure, digital-key lock and unlock via personal app. The app is available in English, Dutch, French and German. |
| Included in box | 3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner |
| Dimensions | |
Get money off a new Cowboy with a local subsidy.
Get yours for £2,837 £2,337
With Cowboy, you'll always have a reliable source of power when you're on the road.
The app uses predictive technology to calculate your remaining autonomy based on your riding behaviour. Whether you're usually carrying an extra heavy load, requiring more power from the motor and battery, or cycling in tough road conditions, you'll always know about how much power you have to get to where you're going and back.
And if ever we detect you'll soon run out of juice or won't have enough for the return trip, we'll notify you it's about time to recharge or switch to power saving as you ride.
With Cowboy, you're in charge. We keep you informed of your current battery level before, during and after each ride so you can always plan ahead.
Through predictive technology in the app, we show you how much you'll have left at the end of the ride. If you'll run out of power soon, we'll notify you that it's time to recharge. Then simply remove the battery with a turn of a key and carry it inside. It weighs only 2.4 kg and charges fully in 3hrs 52mins.
With proper care of your battery, you'll get the most out of its expected range so you can roam further. It's common for lithium ion batteries to reach a lower range in different conditions, such as during cold weather when it can temporarily lose up to 10km of autonomy, or in more challenging terrain like hilly roads or start-and-stop traffic.
As you ride, the bike detects any resistance that could slow you down, like a strong headwind, steep incline or extra weight, then adapts automatically to give you the power you need to overcome the elements.
There's 45 Nm of torque in a compact and silent motor as soon as you push ahead. Torque sensors know when you need more power to take an incline with ease.
With you in control, the motor gives you seamless support at low and high speeds. No gears, just a constant source of power.
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