Skip to content

B Corp

The journey we're on

In 2022, Cowboy became the first e-bike maker to achieve B Corp accreditation, joining a global community of responsible companies who meet the highest social and environmental standards. It had been years in the making, but it was just the beginning. Today, we continue to strive to become the most popular mode of transport in every home while leading the way toward a more sustainable future.

Cutting waste

One key aspect of our commitment is to make sure each and every bike we produce finds a happy home. That means earlier models are offered with great discounts, and previously ridden bikes are carefully refurbished and re-sold as Circular Bikes.

B Corp

B Corp: Our journey

  • Mission

    A commitment to social and environmental responsibility, with impact metrics that stem from our mission and are tied to business success.

  • Riders

    Stewardship of our riders and ensuring the bike, app and service exceed expectations through measuring personal satisfaction and wellbeing outcomes while guaranteeing quality.

  • Team

    Development of a highly engaged global team who is satisfied by the work they do, with employee programs for health, wellness, and beneficial ownership of the company.

  • Community

    Benefiting local communities with test ride and repair networks and manufacturing hubs, while bringing efficiency to our supply chain as we prioritize more assembly and sourcing in Europe.

  • Environment

    Use of less resources while enabling easy access to repair and reuse, with an ever-growing Circular program, offering a sustainable way to keep our bikes on the road.

B Corp certification is administered by the nonprofit, B Lab. Its in-depth review of Cowboy's operations, business model and product are evaluated across five primary attributes to meet a rigorous standard for benefit corporation certification.

Our Mission

  1. Build a better bike

    We build the most advanced e-bikes around. They're fun to ride, look cool, and thanks to our proprietary tech, they get smarter over time. They're built to the highest standard, with more production and repair services brought closer to home to minimize our carbon footprint.

  2. Create a better self

    The more you move your body and open your mind, the healthier you become. We've created a truly connected experience that puts riders first, motivating you to cycle everyday, to track your own progress and to connect with other Cowboy riders on the road.

  3. Leave a better world

    When fewer cars clog city streets, we move freely and breathe deeply. We want more people to choose e-bikes as the ideal way to move, to make our towns and cities better places to live now and in the future.

Stay in the loop

Thanks for subscribing.

Whoops. Something went wrong. Please or chat with us if the issue persists.

Stay in the loop

Thanks for subscribing.

Whoops. Something went wrong. Please or chat with us if the issue persists.

How much will you save?

Great news: we've found 119 options for you

Click below for an independent directory of subsidies.

Take me there

Whoops. Something went wrong. Please or chat with us if the issue persists.

The Ultimate Guide to Cowboy

It's on its way

Your free guide download will be in your inbox soon. (Check your spam folder if you can't see it.)

Whoops. Something went wrong. Please or chat with us if the issue persists.

We'll come to you

Try one of our bikes to discover how it fits your style and the way you like to ride.

A test rider will come to you to show you a new way of exploring your city.

Book a free test ride

Black Friday - 11 days to go Unlock up to €1.000 off and a free lock.

Black Friday DealUnlock up to €1.000 off

Thanks for signing up. Check your inbox to confirm it's you and to get your code.

Don't forget to check your spam folder too.

Shop now

Terms apply.

Whoops. Something went wrong. Please or chat with us if the issue persists.

More information

Our Black Friday Sale is now on. Buy now and save up to €1.000 off the world's most connected e-bike

Instagram Facebook Twitter YouTube