Sign up to stock and sell Cowboy bikes

Become a stockist

Creating a win-win

Key to our success has been strategic partnerships with some of the best independent bike stores. We're working with over 200 selected partners in key territories across Europe – and we're always interested to add to our roster.

What we offer

Award-winning bikes

Our connected e-bikes have won Eurobike 2017, three of Red Dot's 'Best of the Best' awards as well as the Wallpaper* Smart Space Award for Most Revolutionary Personal Transport 2023.

Tailored support

Our team is here to support you every step of the way, providing training, resources, marketing tools and personalized assistance to ensure your success.